Barum Continental s.r.o. is not only the largest Czech tyre manufacturer, but since 1999, the largest European tyre company as well. The core of the company's success lies in its use of modern development trends, technologies, business strategies, and experience based on the long tradition of tyre production in the Zlín Region (the first tyres were manufactured in the 1930s by the Baťa Company).
The creation of a joint venture between the tyre factory in Otrokovice and the German Continental Group in 1993 proved to be the very best decision. The Continental Group, one of the most important companies in its field in the world, not only provided the latest technology and machinery, but also enabled the creation of a new functional corporate culture and brought about significant changes in attitudes towards work.